creative playbook

Creative Playbook

What makes some ads perform better than others? While there is no magic recipe for creating content that wins always, we do believe in the power of creativity, content and community which will allow your brand to strengthen their impact and play an active role in
the consumer decision.

Creative Playbook

Creative Playbook What makes some ads perform better than others? While there is no magic recipe for reating content that wins always, we do believe in the power of creativity, content and community which will allow your brand to strengthen their impact and play an active role in the consumer decision.

Call you audience
to action

Call to Action

  • Know what’s trending and be inspired by current events
    or trending on the platform

  • Fast tempo and energetic music are usually
    more inviting

Interactive

  • Enable interaction and make it easier audience to take
    an action right from the video

It is hard to guide users to click if there is no call-to-action. Making banners/buttons obvius drives additional clicks

Connect over the gap between your
brand and native content to be less
intrusive and more authentic

Less Intrusive

  • Linking your ads with themes that are culturally relevant
    to your brand as well as the platform

  • Riding on existing trends with your original creative twist
    to cut through

  • Must use vertical full-screen videos and
    not horizontal

Seamlessly integrate your ads with what consumers are already watching to convery brand messages organically.

Authentic

  • Try to show your brand or product
    in natural usage

  • Do not try to be perfect or something your brand is not.
    Flaw is the new awesome

  • Take a stand and embrace conflict because conflict is honest
    and exposing it is contagious

In an age of ad-blockers, brand authenticity is
the key in gaining audience’s trust.

Captivate user’s attention by
being direct, impactful and captivating

Direct

  • Clearly express your message, with prominent themes and bright colors

  • Keep the wording noticeable and
    easy-to-read     and to a minimum
    if posible

Never underestimate the power
of focus. Having a clean and simple format and a single, focused message is the key.

Impactful

  • Using your most iconic assets will ensure that your stand out

  • Music is one of your most
    powerful weapon.
    Make the most of it

  • Relatable, and recognizable elements at the beginning can lead to increased viewership

You have only seconds to grab the user’s attention.
Open with impact.

Captivating

  • Make your story unexpected. Keep audience curious by creating suspense

  • Viewers are more inclined to watch ads that make them laugh or cry. Invoke emotions

Regardless of the format, all users have a choice to move on. Give them a good reason to stay.

Connect over the gap between your
brand and native content to be less
intrusive and more authentic
Adaptive

  • Drop the “we-must-never” mindset. Do the unthinkable.
    Surprise and delight.     Do not confirm and contain.

  • Test & learn. Dont’t be afraid of trying new stuff, even if it’s just
    to confirm that the thing is not for you.

  • Interest defines emotional receptivity. Stay fluid to
    stay interesting.

Content & culture never stand still. Keep your brand responsive & relevant.

Matters Now

  • Be Quick. Engage the audience in moments that matter with
    timely relevant content.

  • Foster deeper links that can reaffirm brand promise within the
    right context & moments can help drive habit, sales & love.

  • Strive to generate conversation. People like to be advised
    and make their own decisions. Pull is better than Push!

Today’s battle for hearts & minds is won in fragmented interactions & moments that occur instantaneously

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